Social Media Strategy & Content Planning
Posting without a plan is why most practice social accounts go silent after two months. We build quarterly content strategies mapped to your practice goals, seasonal trends, and the topics your patients actually care about so every post has a purpose and nothing is left to last-minute scrambling.
- Monthly content calendars with approval workflow
- Specialty-specific topic planning
- Campaign planning around promotions, events, and seasonal demand
- Competitive analysis of what's working in your local market
Content Creation & Graphic Design
Stock photos and generic health quotes don't build trust. Patients want to see your actual team, your actual office, and content that feels like it belongs to your practice, not a template downloaded from the internet. We create custom graphics, branded posts, and short-form content that makes your social presence feel real and recognizable.
- Branded graphics and visual templates
- Provider spotlight and team content
- Patient education posts and health tips
- Short-form video editing for Reels, Stories, and Shorts
Community Management & Engagement
Posting is only half the job. If a patient comments on your post or sends a DM and nobody responds, that's a missed opportunity and a bad impression. We monitor your accounts daily, respond to comments and messages promptly, and make sure your social presence feels active and approachable not like an abandoned billboard.
- Daily monitoring of comments, DMs, and mentions
- Timely response management on behalf of your practice
- Review and reputation monitoring across social platforms
- Proactive engagement with local community pages and groups
Paid Medical Social Advertising
Organic reach has limits. When you need to get in front of new patients in your area fast, paid social campaigns on Facebook and Instagram give you targeted visibility that organic alone can't deliver. We run campaigns designed to drive appointment bookings not just impressions and likes that don't lead anywhere.
- Facebook and Instagram ad campaign management
- Geo-targeted campaigns by zip code and radius
- Retargeting ads for website visitors who didn't convert
- Monthly budget optimization and performance reporting
Provider Video Content
Patients book with doctors they feel they already know. A short video of your provider explaining a procedure, answering a common question, or simply introducing themselves does more for patient trust than a hundred stock-image posts. We make it easy for your team to capture and publish video content that works.
- Provider introduction and Q&A video scripts
- On-location or remote video capture guidance
- Professional editing and formatting for each platform
- Video optimization for Instagram Reels, TikTok, YouTube Shorts
